5 Tips for Creating and Maintaining Traffic on Social-Networking Sites

Finally, and most importantly, having a narrator explain why this clothing drive is so important gives the bullet-point explanation that tells the story in under five minutes. Don’t forget to always end the video with how the viewer can help and a link to your Web site.

4. Ownership
Your organization's Web site and social-media sites are different, so it would make sense that the content used on them also differs. A video made on Windows Media Player might work on YouTube, but not on your organization's official Web site. It’s important to share across the organization what videos you’re using, but what is good for one is not necessarily good for all in terms of online placement. This also goes for linking to other sites.