5 Tips for Fundraisers to Build Strategic Corporate Partnerships

Corporations are always analyzing the use of their funds and time, and they re-evaluate their allocations every cycle. So it's unwise to just assume your current corporate partner will be re-upping with you, especially if you've been neglecting the relationship.

"Don't lose sight of those relationships you already have," Klebanov said. "There's been a shift in corporations making sure everything aligns with their business initiatives. You have to have shared values, and maintain shared values. You must continue to keep those relationships healthy."