5 Tips for Improving Your Acquisition Program

Analyze the list-usage patterns of other organizations in your sector. Lists used frequently by two or more of these groups within the past year could perform well for you too.

2. Create “mission-premium” offers to boost response.

Premium offers can be effective at bringing in new donors. “Mission-premium” offers, which give donors a tangible impression of your mission values and programs, can be even more effective.