5 Tips for Improving Your Acquisition Program

Brainstorm on ways you can integrate your mission message into a premium. One international relief organization created a test package featuring a wall-sized world map as an upfront premium, along with a strong mission and education focus. The map, with its big visual impact, related directly to the relief organization’s work worldwide and highlighted the geographical diversity of its programs. Also, because of its high perceived value, people would hang onto it as a reference, or even hang it up in their home or workplace to spread awareness. This test package increased response 42 percent over the control and improved the average gift, and is now the new control.