5 Tips for Improving Your Acquisition Program

3. Avoid the premium vs. non-premium disconnect.

If people join your organization through premium packages, then your renewal program will need to replicate these offers in order to retain more of these donors. Many donors will continue giving based on the merits of your mission and individual cases for giving. However, others will need the extra boost of an occasional premium offer to trigger their renewal gifts. So make sure you have a balance of both premium and non-premium offers in your annual renewal cycle.