5 Tips for Search-Engine Marketing Success
4. Use strategic ad copy to weed out non-qualified prospects for higher conversions. The following three examples received differing click-through rates:
Help Find a Cure
Help fund research on prevention and cure for diabetes. Donate now.
RESULT: 2.1 percent CTR
Finding a Cure
Help fund research to cure diabetes. All donations tax deductible.
- Companies:
- American Diabetes Association
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