5 Unusual Direct-Mail Techniques to Try
These pack a punch, but too much of a cool thing can be, well, too much. So use them sparingly.
In our DM Deconstructed column last month, I shared five eye-catching (and affordable) direct-mail techniques that also work well for nonprofits. Here are some that really push the envelope a bit — the icing on the cake that may be worth a little extra investment. I love these because they are so out of the ordinary and can really pack a punch. But just like in fashion, too much of a good thing can go bad. These unusual techniques stand on their own two feet and don’t need much else to get the point across.
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