5 Unusual Direct-Mail Techniques to Try
These pack a punch, but too much of a cool thing can be, well, too much. So use them sparingly.
Special shapes
The first marketing piece is a neighborhood mailer, and what better way to remember the contact information than a magnet in the shape of an elastic bandage?! The magnet is laminated onto the postcard and easily removed. It’s great for health-related charities, of course, but think about what special shapes might work for your organization.
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