5 Unusual Direct-Mail Techniques to Try
These pack a punch, but too much of a cool thing can be, well, too much. So use them sparingly.
Affordable versioning
The University Annual Fund mailer is a digital print application that’s the perfect approach to versioning without plate changes. Notice, with each version of school or college, the corresponding images change. There is no cost for plate changes, only the programming charges for versioning. Printed with four-color process, the versioning can be as robust as the variables available — including text and images. This is such a beautiful and low-cost format that it is doable for most budgets.
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