5 Unusual Direct-Mail Techniques to Try
These pack a punch, but too much of a cool thing can be, well, too much. So use them sparingly.
Ink-jet personalization
The next example of marketing to pet lovers is really clever. No, it’s not the three die-cut windows or the check insert to help offset costs of keeping your pet healthy (OK, those are pretty cool too). Rather, it’s the ink-jet personalization of the pet’s name on the outer envelope! In this example, the personalization is done after insertion so it is a matched mailing. Although a little more expensive, this technique is attention-grabbing. You don’t only have to use Fluffy’s name, either. Personalization of any type on the carrier is always striking.
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