5 Unusual Direct-Mail Techniques to Try
These pack a punch, but too much of a cool thing can be, well, too much. So use them sparingly.
From simple to high-touch
This self-mailer is an example of how to elevate a simple piece to high-touch. The target market is individuals with “above average assets” in need of personal insurance solutions. The outer panel looks fairly ordinary — an image of a single puzzle piece on a black background and the teaser: “Finally … a complete picture for you.” Fold back the first panel and the die-cut puzzle panels invite you to continue unfolding and revealing. The square format includes a nested letter and requires a tabbed closure. If you didn’t already know — square-shaped mail requires additional postage. I can see this being useful to help tell a story for any charity, especially those with photos that tug at the heartstrings.
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