5 Unusual Direct-Mail Techniques to Try
These pack a punch, but too much of a cool thing can be, well, too much. So use them sparingly.
If you discover a nugget of inspiration in your mailbox (or create one), I’d love to hear! Tell me about it (sending a photo is even better!) by emailing me at CKeedy@psmail.com
Cheryl Keedy is senior strategist of direct response and marketing formats at Production Solutions
. Reach her at ckeedy@psmail.com
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