5 Ways Data Can Enhance Your Donor-Focused Fundraising

Successful fundraisers know their donors. It’s a truism long repeated in the philanthropy world, though fundraisers’ understanding of its meaning has evolved over time. Recently, many fundraisers have shifted from a technology-focused “cash machine” model of donor relations — in which donors are expected to spit out donations in response to solicitations that press the correct buttons — to a donor-focused “friendship” model, in which fundraisers focus on building human connections and developing personal relationships with donors.