5 Ways Data Can Enhance Your Donor-Focused Fundraising

While the shift to a donor-focused approach is laudable and, I believe, likely to be effective in improving fundraising success in the long term, fundraisers need to be careful not to lose sight of data in the move toward relationship-based fundraising. To develop a successful donor-focused strategy, fundraisers need to rely on rigorous analysis of high-quality data to understand the characteristics and motivations of their particular donors and prospects, as well as the nature of their organizations' existing relationships and the fundraising landscape in their targeted communities. This data-grounded understanding provides a necessary foundation for effective connection and relationship-building.