5 Ways Data Can Enhance Your Donor-Focused Fundraising

To support a successful, donor-focused, relationship-based fundraising strategy, organizations should collect and analyze information on donors, prospects, past campaigns, public perception, peer organizations and best practices to create a broad and robust data framework from which to work.

1. Segment donors
Basic donor and campaign records can be a treasure trove of important, relationship-building data if used skillfully. A look “under the hood” of an organization’s fundraising database should provide data that can be analyzed to identify clusters of like-minded donors around which to build a tailored personal engagement strategy.