5 Ways Data Can Enhance Your Donor-Focused Fundraising

3. Interpret history
Rigorous analysis of past campaigns can reveal important information to inform a donor-focused strategy. While simple campaign “postmortems” are routine, they are not always based on fine-grained, objective data that provide a clear picture of the campaign over time. In-depth campaign performance analyses allow organizations to understand how specific variables (e.g., donor characteristics, instances and amounts of donations, solicitation approaches, marketing efforts) relate to the success or failure of a campaign.