5 Ways Data Can Enhance Your Donor-Focused Fundraising

Interpreting previous donor engagement and campaign performance through the lens of data, rather than anecdotal perceptions, can give fundraisers the tools to build an effective fundraising strategy and avoid costly mistakes.

4. Survey constituents
Fundraisers often rely on instinct, assumption or anecdote to gauge how their organization is perceived. While this approach may seem intuitive, surveys designed to gather donor and community feedback can reveal important information that could change the course of fundraising and marketing efforts, with dramatic impact on fundraising success. Brand perception analyses allow organizations to survey current and prospective donors throughout their community or region of interest. Survey results can be analyzed in the context of donor segments and demographic characteristics, and provide valuable information about how community members perceive, value, interact with and give to the organization.