5 Ways Data Can Enhance Your Donor-Focused Fundraising

Fundraisers also may fail to conduct message testing before initiating a campaign, assuming that a message that resonates “in-house” will also resonate across donor segments. This assumption is risky, as a misaligned message can damage relationships with donors and prospects alike. High-quality message testing helps fundraisers ensure that their campaigns resonate with the intended audiences and spark the kinds of human connections that lead to strong, long-term donor relationships. An initial investment in message testing allows fundraisers to allocate time, resources and human capital toward effective campaigns.