5 Ways to Get the Most From Your Multichannel Fundraising Renewal Efforts

[Editor's note: The following is an excerpt from "The Art & Science of Multichannel Fundraising," the 131-page report from DirectMarketingIQ. It includes nine chapters, from leading fundraisers, on channel selection, messaging, direct mail, e-mail, mobile, social media, multichannel renewal, multichannel testing and more. It also features eight multichannel case studies on successful campaigns.]