5 Ways to Get the Most From Your Multichannel Fundraising Renewal Efforts

Tip #1: Use same message regardless of medium
The classic renewal notice often appears in the form of an invoice or billing statement. Historically, of course, that’s something that once arrived in postal mail (and mostly still does), but guess what? It works as well when delivered by e-mail.

Consider adding a booster shot to your postal mail renewal notices by creating an e-mail follow-up to add some gravitas and urgency. For example, “I’ve been looking through our list of contributors and notice that you haven’t yet renewed.” Then continue your message by restating the key points in the postal mail, and include a link to an online renewal form.