5 Ways to Get the Most From Your Multichannel Fundraising Renewal Efforts

Tip #4: Include renewal concept and renew button in online alerts and urgent campaign
There’s no more certain way to trigger the vital sense in a donor’s mind that my organization gets results and is active than to connect an urgent or highly topical Web article or action with a request for renewal. The connection between an urgent need and what’s required to transform that need into success — support — is easily made with a “Renew Now” button.