5 Ways to Get the Most From Your Multichannel Fundraising Renewal Efforts

Tip #5: Experiment with the mix and timing of channels
Some organizations have seen increases in renewal response rates by sending e-mails or SMS to donors the day the postal renewal notices are mailed urging them to look for the notices in the mail and respond quickly. Others have found greater response in using e-mail as a follow-up to the postal notice. And still others find that a before and after e-mail is just the ticket for boosting postal mail.