5 Ways to Get Personal and Get Relevant
Use these easy steps to strengthen your connection with donors and other supporters.
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Think of a recent conversation you had, personal or professional. When you share something of yourself — an experience related to the topic of conversation or that of a friend or family member — that strengthens your growing bond. Your conversational partner understands you a bit better, feels special that you shared something personal and is much more likely to do the same. That’s how relationships deepen.
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Nancy Schwartz
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