5 Ways to Get Personal and Get Relevant
Use these easy steps to strengthen your connection with donors and other supporters.
3. Be yourself in the tone and style of your writing. You want to ensure it’s a person-to-person communication, rather than institution-to-person.
Of course, you have to sound like yourself within the framework of your organization’s voice (make sure that’s clearly defined, shared and practiced organizationwide) for consistency’s sake, but a robust organizational voice enables individual personalities to flourish.
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