5 Ways to Get Personal and Get Relevant

4. Share more of yourself than you currently do, in keeping with the culture of your organization and the preferences of your community. Here are a few ways to do so:

• Include a mention of your passions or family in your professional bio, and make sure your colleagues do the same. (Read more on strong organizational bios here.)
• Feature your photo in your e-mail, letter or Facebook page. You plus beneficiaries, volunteers or donors (with caption) is a refreshing variation.
• When you are at a face-to-face event, introduce yourself (no hovering in the back) and follow up on those brief conversations quickly via e-mail. Let blog readers and Facebook likers know your professional travel schedule and plan a casual get-together (over coffee, perhaps). Face-to-face remains unequaled for strengthening connections.