Bad Economic News: It's Not Over Yet

2. Think like a retailer

If you want to make more money at year-end or any time of the year, provide gift-giving opportunities in addition to opportunities for charitable donations. You don't need to create a four-color catalog today. You simply need to:

• Provide specific detail on what a $20, $50 or $100 gift will do.
• Provide a mechanism for generating gift receipts. This enables you to "double-dip," i.e., gain access to the holiday gift-giving and charitable-giving sides of your donor's wallet.

3. Focus on retention