This helps increase on-going donations and volunteer commitments as well as raise greater awareness of your organization throughout the year. It also enables you to interact with a more responsive audience of interested parties on a more frequent basis.
Ideally, you can use the upcoming fall event season to set the foundation. Following are five no- or low-cost ways to start building an engaged audience that will help you inspire others throughout the year. Since these ideas are based on elevating your traditional marketing approaches, you can put these actions in place today to keep your organization top of mind among donors, volunteers and the community at large before, during and after your event — and throughout the year.
- Companies:
- Constant Contact
Chris Litster is CEO of Dianthus Commerce, an AI-first e-commerce company that buys, builds and boosts direct-to-consumer brands in the pet, outdoor/active life, home and beauty categories.