5 Ways to Sustain Fundraising Event Momentum Throughout the Year

Create and sustain excitement in advance
Consider using various e-mail and social-media marketing vehicles to build buzz for the weeks leading up to the event. Activities can include:

• Promoting your event in any regular e-mail marketing or newsletters in addition to sending an event invitation. Be sure to encourage your subscribers to share the information with their social networks, too.
• Going beyond “event-only” information in your communications. Share relevant industry articles or other information that will inspire readers to pass your content along to others. Your event specifics will get shared, too.
• Posting reminders on your Facebook page — or even creating a separate Facebook business page dedicated to your event.
• Choosing a Twitter hashtag for the event and including it in all event promotions so people know about it. Use the hashtag to keep followers informed before and during the event.

Fresh and relevant content
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