5 Ways to Sustain Fundraising Event Momentum Throughout the Year
- Sharing a steady stream of compelling and relevant information on your website, Facebook page, blog and Twitter feed.
- Showing as opposed to telling. The stories most likely to inspire action are those that leave feelings or create images in the audience’s mind. In all of your social-media and e-mail communications, illustrate the benefits your organization provides to the community and the role of donors to enable these efforts.
- Enabling social sharing of those anecdotes through buttons that allow you to forward and post the stories on Facebook, blogs and Twitter.
Personalization
Keep your e-mail contacts list up to date based on information collected during your event registration. This way you can segment your e-mail list and tailor your messages to specific groups. A few ideas:
- Companies:
- Constant Contact
Chris Litster is CEO of Dianthus Commerce, an AI-first e-commerce company that buys, builds and boosts direct-to-consumer brands in the pet, outdoor/active life, home and beauty categories.
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