Books: 'Nonprofit Management 101'

DRH: It's crucial for fundraisers to learn the ropes of social media and Web 2.0. Facebook has more than 600 million active users now, making it the third largest country in the world, and more and more of the 83 percent of total funding that comes from individual donors is making its way online. Understanding how to leverage Facebook, Twitter, YouTube, etc., as well as integrate photos, videos and blogs into your outreach efforts, is increasingly important.