Books: 'Nonprofit Management 101'

Another big theme throughout the seven chapters in the fundraising section is the need for fundraisers to map impact to donations. As Kay Sprinkel Grace notes in her chapter full of nuggets, "People don't give to you, they give through you." The idea is that it's not about asking for funds for your organization — it's about helping the donor or prospect understand the potential impact of their gift on the community they care about. We're simply a vehicle for that.