Books: 'Nonprofit Management 101'

"Without missing a beat," Heyman writes, "his grandmother, with all of a third-grade education, hit him with a zinger he'd never forget: 'Well, that's easy. It depends on whether you're pouring or drinking.'

"They say that perception defines reality. I share this story with current and would-be fundraisers because I think all too often in nonprofit work, we think of ourselves as the drinkers, begging for alms so that we can go on about our work," he continues. "When in fact, we are the pourers, the nurturers of society — we do our supporters a great favor by providing them with a worthy philanthropic 
outlet for their positive intentions."