Books: 'Nonprofit Management 101'
50 experts offer important takeaways on fundraising and more.
FS: What are some takeaways nonfundraisers will glean from this book?
DRH: There's a great chapter on getting your board to fundraise by the late, great Bob Zimmerman. Specifically, one of my favorite tips of his is organizing a call-a-thon to engage board members in fundraising and help ease them into the notion that all board members need to support the organization's development efforts. That doesn't always need to be engaging in an ask, and thanking existing donors is a great way to get them on the field and building relationships with key supporters, who are used to only hearing from groups when they want more money.
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Margaret Battistelli Gardner
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