50 (More) Social Media Tactics for Nonprofits, Part 2

[Editor's note: This is part 2 of a two-part synopsis of a conference session. View part 1 here.]

Following up on the 50 social media tactics for nonprofits presented last year, Chad Norman, Internet marketing manager at Blackbaud, and Melanie Mathos, Blackbaud's public relations manager, presented 50 more social media tactics for nonprofits at Blackbaud's 2010 Conference for Nonprofits held Oct. 20-22 in Washington, D.C.

The session was one of several sessions streamed live online.

Here are the final 25 tactics presented Oct. 22.

1. Display the rules for your Facebook community.
2. Encourage action with a "Get Involved" Facebook tab.
3. Support a specific call to action with its own tab.
4. Provide a forum for sharing personal experiences with the Facebook Stories application.
5. Officially "claim" your location on Facebook Places.
6. Ask your fans to share your organization's page with their friends.
7. Launch a friend campaign to broaden your audience.
8. Add [TICKETED] [FREE] or [REGISTRATION REQUIRED] to your Facebook event titles.
9. Create a branded social network around a specific topic or cause.
10. Leverage social-media culture in your organization's internal communications.
11. Participate in social-buying platforms to acquire new visitors and members.
12. Crowdsource feedback from your social network with question platforms.
13. Use QR codes to provide instant access to information and engage supports in a unique way.
14. Monitor conversations about your organization and cause with social-media monitoring services.
15. Socialize your online press room to extend reach and to provide real-time updates and dynamic content.
16. Encourage supporters to leverage their social networks for alternative giving.
17. Involve your blogger community to share firsthand experiences with your organization and cause.
18. Use universal commenting tools to encourage participation on your blog or site.
19. Participate in giving contests (with caution).
20. Live stream your events to extend your reach and engage your online community.
21. Bookmark Jumo.com.
22. Establish your presence on wiki communities.
23. Add your organization's voice and expertise in forums and on social networks.
24. Help your cause on LinkedIn by using the Nonprofit Learning Center.
25. Share your content and resources on the Web's largest community for sharing presentations.