Digging Deep to Make the Most of Your Donor Data

You're not alone if the effort to sift through the data takes all the time you'd planned to gain insights from your data. Many nonprofit organizations keep their data in a variety of locations — from Excel spreadsheets and handwritten notes to databases that are only accessible through a single user or computer. This makes it challenging for your organization to understand its supporters and all the ways they connect with your nonprofit. And while you are trying to review donor interests and interactions, and recognize actionable patterns, your donors may be growing frustrated with your sporadic communications, inconsistent messaging or even at times inappropriate asks.