Digging Deep to Make the Most of Your Donor Data

"Digging deep" can mean something else entirely to those with a next-generation donor database — a constituent relationship management (CRM) solution. It’s about seeing the multiple ways your organization has engaged with all its contacts and understanding your relationships with them, as well as their relationships with each other. With a holistic view of constituents’ activities, you can easily examine valuable data to learn more about what your donors want to accomplish by partnering with you. This can translate into regular, meaningful communications that are consistent with your brand and messaging, and that speak to the impact your donors can make jointly with you.