Digging Deep to Make the Most of Your Donor Data

2. Automates accountability. A CRM also enables you to report on information in a way that makes sense to you and have reports sent to any decision maker automatically on a schedule that meets your needs.

“I think that we’re able to report better, and to figure out where we’re going to spot trends in ways that we were not able to do before,” says Jefferson Parker, vice president of operations at The V Foundation for Cancer Research, about his organization's CRM. “We have been able to do a lot more in working with our constituents rather than working on data about our constituents.”