6 Keys for Fundraisers to Keep Baby Boomer Volunteers Engaged

"Baby boomers are changing the face of volunteerism, just as they have so many aspects of our culture,” said Bill Spink, chief creative officer of marketing specialist DMW Direct, in a press release. “Nonprofit organizations, as well as marketers engaging with 50+ consumers in social media, will want to take special care when working with this generation of volunteers.”