6 Keys for Fundraisers to Keep Baby Boomer Volunteers Engaged

A growing number of boomers are volunteering to help make a difference. However, they tend to approach volunteering differently than other generations.

In the press release, DMW Direct offers six tips to keep boomer volunteers engaged and active in the cause:

1. Boomers want to volunteer in roles that utilize their particular skills and interests.
2. Many prefer to volunteer as part of a group of friends or with their families.
3. Baby boomers view volunteering as an opportunity to do good and explore new interests, not as an obligation.
4. Nonprofits must be flexible in terms of scheduling. Boomers have busy lifestyles and respond best to short-term timelines with clear start and finish dates.
5. Organization is key. Boomers don't like to feel like their time is being wasted.
6. Treat boomers as colleagues because they are more likely to resist authority.