6 Keys for Nonprofit Website Design, Part 1

When you click on your URL, what's the experience you have?

"The very first thing you should experience is know who the organization is and what it does," Elliston says. "If that's not something you can do within five seconds of coming to your website, that's the biggest problem. The second thing is what to do next. How do you initiate the next step, the call to action — whether it's to donate or sign up or get involved in an event?"