6 Keys for Nonprofit Website Design, Part 1

"For a lot of small businesses, the website is somebody's first impression, and then they might go into the actual retail or store or get the product," says Ben Rugg, co-founder of website solution company Clover. "A lot of times with a nonprofit, unless there's events someone is going to, you're giving to them online and your entire interaction with them is their website and print media. So it's not just the first impression — it's your entire impression.