6 Keys for Nonprofit Website Design, Part 1

"That's a key we tell people: Really separate out your blog and your website," he adds. "Don't try to make them the same thing. It's better for your search engine ranking anyway because you start to create your own network of sites rather than just one single site."

2. Make it personal with video
If you expect the visitor to become a donor, volunteer or supporter, you have to create a personal connection, just as you do in direct mail and face-to-face meetings. One way to do that is with video.