6 Keys for Nonprofit Website Design, Part 1

"A video is a phenomenal way to really get your message across in a personal way. There's a difference between saying you do this amazing thing and having that in print as a headline," Rugg says. "Seeing an actual person telling you that they do this amazing thing and showing you images of it, that goes so much further than just a headline or even an article from the founder. Any personal way to connect, see what the nonprofit is doing, feeling that you have some kind of intimacy — that goes a long way."