6 Keys for Nonprofit Website Design, Part 2

If the people in your organization who are tasked with maintaining website content can't actually update the site themselves, look for new software that allows them to do that. Your site must keep pace with donors' expectations.

5. Make it look as professional as possible
How can a donor take your organization seriously if your website looks like something straight out of the 1990s? For many donors, your website is their first impression of your organization, so it better have a professional, clean look and feel if you expect to establish a relationship and solicit funds. Simply having any old website just won't do any longer. It must look the part.