6 Keys for Nonprofit Website Design, Part 2

"Your website is your face. It's as important as your brick-and-mortar store looking good," Rugg adds.

6. Focus on your online presence to drive traffic to your website
Donors no longer use the Internet simply to check out a website and make donations. They go to the Web for so many other reasons. Between social networks, games, meetings, shopping, gathering information, etc., it's more important than ever that nonprofits have a multichannel online presence to create awareness and drive donors to their websites.