6 Multichannel Integration Recommendations for Fundraisers

Two weeks ago, nonprofit constituent engagement solutions provider Convio unveiled a new study on nonprofit integrated multichannel marketing. The study focused on five core areas:

• Integrated marketing metrics
• Integrated marketing best practices
• Activity levels in new media
• Organizational strategy
• Integrated marketing priorities

Not surprisingly, the results revealed that there is an overwhelming consensus that an integrated marketing approach makes the most sense in today's fundraising landscape, and the benefits are extensive — unification of messages across channels strengthens the brand, can cut through the clutter and increase response rates, engage new audiences, grow revenue, save money, etc.