6 Multichannel Integration Recommendations for Fundraisers

• are constituent-centric
• have established goals to measure success across channels and programs
• incent employees to work together
• align online and offline functions under one leader

Ensure your systems enable your strategy
Your systems should allow you to engage donors consistently across channels. Marketing messages should not solely be designed with one channel in mind. Your systems also need to provide analytics to make sense of all the data to drive sound marketing decisions. Single-channel views are not as thorough as cross-channel data today.