6 Multichannel Integration Recommendations for Fundraisers

Test, test, test
Just like with everything in life, some things may work better for one organization than another, so it's vital to test which practices work best for you. No matter what level of integration your organization is at right now, there is always room for improvement. So continue testing new tools and techniques using integrated online and offline marketing to engage constituents. You can't learn and/or improve without continually testing both new and old techniques.