Fundraising Connection: 6 Nonprofit Leadership Learnings

Too many otherwise strong people fall prey to MBGI. Every time an executive or board member has a new "marketing idea," people run around doing it, chasing after every new idea whether it really meets your business objectives or not.

If you have a plan, you don't have to do that. You refer to the plan. Compliment the board member or boss's brilliant idea. If it meets the objectives of the plan, execute it enthusiastically. If it doesn't, review the plan together and discuss whether or not you need to change the plan to accommodate the new idea. Nine times out of 10 the person with the big new idea sees the light and backs off in favor of you executing the well thought-through and approved plan you already have in place.