6 Principles That Lead to Social-Media Success

Here are six rules for implementing a successful social-media strategy in your organization and for-profit examples nonprofits can model themselves after:

Rule 1: Develop your social skills
Leaders in this new social nation are expected to follow as much as they lead, collaborating with their colleagues while still providing structure and support. In boardrooms and offices around the world, leaders are starting to become more interconnected to put others' needs first and find motivation in helping others succeed. They facilitate rather than control.